Forget The Four C’s Marketing System and You’ll Never Make A Dime Online!

Sometimes it’s just worth being reminded of the absolute basics of a good marketing system!

Sadly, there’s still one or two (million!) folks out there who just don’t understand… so here’s a straightforward recap of the Four C’s marketing system for remembering what you have to do – to generate leads and monetize them.

Hey, it’s really NOT rocket science, but until we all stop getting spammy messages on our Facebook, Twitter and email a/c’s – we just gotta keep pushing messages like this out there!

The Four C’s Marketing System

Step One of the 4 C’s Marketing System:  COLLECT

This just means become a COLLECTOR of people!

Offline this means people you MEET through work, social activities, shopping, going to the gym – in fact the list is almost endless because it covers all aspects of your life. At this point you may only know their name and the place (or circumstance) you met them.

In the online world that means connecting with people in social media sites like Facebook, Twitter, Google Plus etc. It also includes advertising, forums, comments left on your blogs, videos, articles and so on.

Step Two of the 4 C’s Marketing System: CAPTURE

This is simply the technical step of capturing their details.

In the offline world that includes business cards, telephone numbers and emails.

In the online world that can include ‘adding’ them to your Facebook, Twitter, Google Plus etc. Accounts and getting their email address, phone number.

BUT just like in the offline world where you have to be good mannered and careful as to how exactly you go about getting this information… Online,  you MUST do this too.

In practise this means DO NOT try adding dozens and dozens random people you don’t know to your ‘friends list’.

a)      On social media sites like Facebook this is considered very rude!

b)      Facebook and other sites will CLOSE you down if you do this!

Every social media site has their own policy on this – and it’s very unspecific – Facebook for example – stick to between 10 and 20 a day – and stick nearer the 10 than the 20! There’s still no guarantees you won’t get banned mind you – so be prudent!

Step Three of the 4 C’s Marketing System: COMMUNICATE


Find out what their problems are and try to help them out by sending them value-based solutions e.g. webinar recordings/invites, newsletters, articles  etc.

Communicate with them via emails, phone (yes it IS still the best method!), your blogs and articles you write and so on.

But unless they are practically banging down your door, begging to know about your primary MLM – do not think that telling them up front about your primary MLM is going to ‘add value’ to them.

Ultimately for some it will! Of course. HOWEVER, be honest with yourself, it YOUR needs you are trying to serve here or theirs?

Ninety nine times out of a hundred, before you can still hitting them with your primary MLM you need to demonstrate via effective communication that you are a cool guy/gal to go to for information and knowledge about problems they are having with say… lead generation, talking to people, what is the Four C’s marketing system? etc.

If you’re not sure how much value to offer – the answer is simple… you can’t overdo it!

And if you’re not sure you even have the kind of answers they might need, use the free webinars and trainings you get from the system I personally use, My Lead System Pro (MLSP).

Henry Ford is famous for the fact that he was not well educated and actually knew very little about cars! But he had on his desk a telephone switchboard – and he knew that anything he wanted to know – all he had to do was pick up the phone and call an ‘expert’ and that information would be forthcoming.

Step 4 of the 4 C’s Marketing System: CLOSING

This means if you’ve done steps 1 to 3 of the Four C’s marketing system properly you should;

a)      Find some of your new leads are now more receptive to being shown around your Primary MLM (so you are ‘closing’ the lead generation loop here) AND

b)      Since they now know, like and trust you, IF they think your Primary MLM might be a good fit for them too – you can ‘close’ them and get them started.

No difference here between offline and online – just that online remains much easier because you can use the online tools of presenting your primary MLM to them, signing them up etc and you can do this for many, many people than you would ever have time to reach offline.

So there we are, a recap of the Four C’s of the most basic, but powerful marketing system ever!

Collect – Capture – Communicate – Close

That’s surely got to be the simplest ‘Success Marketing System’ out there!

Over to you now… if you want to take a look at the system I use to ‘ADD VALUE’ when I’m communicating (something that’s highly duplicatable – an essential for MLM!)

Remember, if you want change in your life….
The Change Begins With YOU!

Robin J Emdon






Robin J Emdon
Life Coach &
Network Marketing Professional

Skype: lifemaestro
Email: [email protected]

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Robin J Emdon

Life Coach, Professional Online Marketer & Coffee Snob
Online Marketer - Entrepreneur - Bad Joke Teller - Life Coach - Interweb Addict - Single Dad - Retired Retail Stores Owner - Honest to a fault - Dream Builder - Straight Talking - Works From Home - Student of Philosophy and Psychology - Passionate About Life - All Round Good Guy & Cappuccino Lover.

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  • Kim stanbrook

    Great post, yes the four c’s are so important to your business. Simple yet they can be lost sight of at times. My fifth is Continue!

    • Robin J

      Oh no! Now I will have to re-write the whole article! There’s FIVE?!! *chunters – And seriously.. thank you Kim for you highly valued input! ~Robin~

  • Adrienne

    Hey Robin,

    Well, I’d have to agree with you here.

    I would “hope” that anyone coming online and pursuing network marketing would be taught this. I know when I first came online and joined my first opportunity I wasn’t taught this. That’s why it’s so important to join with someone you can count on and know that they’ll have some good training set up so that you can learn the ropes and just what it takes to move up that ladder.

    Great advice and it’s shocking but I really don’t have anything else to add. That’s a first for me. You just covered it so well.


    • Robin J

      OMG! I AM shocked! You really know your stuff Adrienne (I’ve been taking a good look around your excellent blog!) so that’s a very big compliment for me! Thank you! Your stopping by and commenting is warmly appreciated! ~Robin~

  • Neamat Tawadrous

    Hi Robin,

    Great Post Robin! A complete success marketing system explained in this post. Very informative and can serve as a guide for a new network marketer.

    Yes, I also love MLSP. It is the best in the market today. I give it credit for all that I have learned since I joined in May this year. I have to say when I joined I had no clue what marketing is all about. What I have learned in just a few short months have changed my perspective to network marketing and I am learning new things everyday and the personal development and growth that comes along is priceless.

    Thanks for sharing this great informative post of the 4 Cs.

    Be Blessed,


    • Robin J

      Hi Neamat! Thank you so much for dropping in and leaving a comment! And yes MLSP IS awesome! Glad you picked up so much from it. That’s been my experience too! And the best thing about it, is that’s it’s NOT all about MLSP – it’s just a tool – with benefits! I like that! It means you can stay focused on your primary MLM and expect your team to do the same. ~Robin~

  • Donna Merrill

    Collect, Capture, Communicate and Close! Those are the 4 C’s of Marketing Robin!

    I like the way you compared it to off line versus on line business. Using this mindset, it will help those to understand the ho-to’s when marketing online.


    • Robin J

      Hi Donna! Thank you for taking the time and trouble to leave a comment! I appreciate it! And yes – of course it applies to the offline world too. Apart from the sheer scale of the market you can reach online and the SPEED at which you can reach them, marketing hasn’t really changed in decades. The technology has moved on, but the psychology isn’t really very different to what copywriters were doing 50 or more years ago! ~Robin~

  • Hi Robin,

    Loving your “Collect – Capture – Communicate – Close” brilliant ‘Success Marketing System’!

    I am now doing my part – ‘ADD VALUE’ I totally agree that we cannot overdo that part. Most people have value to share. The easiest way is to start with our own past challenges and share how we have overcome that. My word, there are plenty of people out there who needs the tips!

    Yes, there may be gurus who know more. So what? Do they understand others’ challenges as much you do in your particular niche (target market)? What about the ‘initimacy’ factor’? . That is, have they got the time to personally attend to others needs?

    Business is about solving others’ problems. Novice marketers often have challenges doing ‘Closing’. When the first 3 Cs are done properly, the 4th C is a natural consequence. We need to feel comfortable in asking. Why wouldn’t we when we can provide solution to others’ problems?

    You have created a GREAT blog title too! Well done, Robin!

    Viola The Business Mum

    • Hi Viola,

      Thank you sooo much for your thoughtful and considered response to my blog. Yeah ‘closing’ particulary in MLM is the hardest thing for a newbie to get to grips with alright. When you’re hungry for success, and you’ve seen your upline and colleagues doing well when you aren’t – it’s soo tempting to miss out step 3 (communicate) and move straight in for the close! It never works of course. Even if you by some miracle get them to join your MLM – then what?! They usually drop out.

      The hardest lesson about the close in my opinion, is understanding that when you’ve done steps 1 to 3 properly, you CAN’T stop them closing themselves!!! (asking them should then be nothing more than a formality – and yet some still hesitate even to ask! #gofigure!)

      And THAT’S the key – we need self-motivated, fired up people who are ready, willing and able to work and won’t let us get in the way!

      Thanks again for your reply and compliments Viola!

      ~Robin~ 🙂

  • Love it! Never heard it like this, but thanks for simplifying and making it easy to remember! 🙂

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