Network Marketing – It’s Not About The Products Stupid!

Why are the products the LAST thing you should look at before joining a Network Marketing (MLM) company?

This is one of the HARDEST things for people new to MLM to understand. It doesn’t matter whether you market jungle juice, holidays (vacations for my American readers!), health and beauty products, cleaning products, legal pre-paid or whatever… NONE of these are the MAIN product of MLM companies.

I used to be a retailer with four high street type stores and I sold a lot of the above. And absolutely, I would have picked something from that list and said THAT is my main product (it was giftware in fact). But that is a TOTALLY different business model!

So, now I’m in MLM what IS the product I market now if it’s not coins or travel?

The answer is simple and is just two words… ‘LIFESTYLE FREEDOM’!

Yes!! ‘Lifestyle Freedom’ is THE product!

That’s the FREEDOM to live your live any way you please. To have what you want, when you want it and to have the means to go for and LIVE YOUR DREAMS!

It is created by the ‘passive residual income’ ALL MLM’s offer.

It is the one and only amazing, fabulous product that trumps ALL other PRODUCTS  and BUSINESS MODELS!

I used to be in health and beauty MLM Company and I found it incredibly frustrating dealing with all the folks who didn’t understand it wasn’t about the products! You see the products were REALLY good! And the profit margin from selling them RETAIL was REALLY good! And the Company and compensation plan was REALLY good!

But as a PROFESSIONAL Network Marketer I understand a principle many people new to network marketing do not AND many, many, many people involved IN network marketing have not yet fully grasped…

In network marketing the  only product is… LIFESTYLE FREEDOM!  Not ‘Jungle Juices’, silver coins, legal pre-paid, energy utilities, cosmetics etc., etc.

If you want to sell jungle juices, silver coins et al, go down the conventional routes and open a retail store in the high street or online. You do NOT need MLM to do retail! Just remember though, when the store is not open – you don’t make money and with a store you CANNOT leverage your effort by duplicating it and getting residual royalties from everyone you leveraged your retail system too.

Let me give you an analogy to explain my point because maybe you’re thinking I’ve lost the plot here…

Let’s suppose you live in a town called ‘Selling Your Time For Money’ and your destination is a town called ‘Lifestyle Freedom’.

Now suppose you want to get from the called ‘Selling Your Time For Money’ to ‘Lifestyle Freedom’... Well, you’re going to need a vehicle!

The vehicle – let’s say it’s a bus! The bus represents your MLM Company and the tangible products it sells (Jungle juices etc!)

The passengers are your team and YOU are the driver!

The more seats you sell on your bus, the bigger the bus and the faster it will go!

Do you see… the products – are just THE VEHICLE you use to get you and your team, from ‘Selling Your Time For Money’ to ‘Lifestyle Freedom’.

The vehicle is just a bus! It doesn’t matter who made it, it doesn’t matter if it has air conditioning, individual DVD movies and an on board lavatory as long as, it gets you from one town to the other!

Does this help?  It doesn’t matter what your MLM Company sells. What matters is, can you, by building a DUPLICATABLE  team, create a long-term passive residual income from NETWORK marketing?

Now I’m going to tread on some toes with what I say next…

It doesn’t even matter if you personally love the products your company sells!

Yikes!! That’s sacrilege!

I bet your company and your upline tells you all the time “You have to be a product of the product!” ; “How is anyone going to believe in buying your products if you don’t?”

I’m going to tell you the REAL reason you are told this… come closer… pay close attention… because I’m going to whisper it…

(Sotto voice) They want you to buy the products for your own use – because (looks to see if anyone else is listening) – YOU are the customer! (winks)

Yep! It’s true! The biggest customers in MLM companies are the ‘distributors’!

Is this a bad thing by the way?

No! Of course not… after all – if no sales of product take place, there would be no business and if there’s no business, there’s NO PASSIVE RESIDUAL INCOME – which means… NO vehicle to take you to Lifestyle Freedom!

Don’t get me wrong, a GOOD MLM will  encourage it distributors to get MORE retail customers and make it an integral part of their compensation plan.  AND this IS IMPORTANT for many good reasons!

HOWEVER, what IS a bad thing when people think that it means – it’s ALL about the products and too many get lost in retailing!!!

So, personally I changed company (or bus/vehicle!) because I wanted MY team to remain firmly focused on THE DESTINATION! I wanted a faster bus and I wanted people who understood from day one, why we were all on it!

Now don’t get me wrong, my MLM has great products – the coins and NOW budget luxury travel! Totally awesome products as it happens! Of course it does! AND I have no illusions – I AM the customer! And there are many reasons why it’s a good thing to buy it and yes, I RETAIL it too!

BUT… in my company (my bus!) more people than I know of in any other type of MLM business, want exactly the same thing as me…. to get to the town of LIFESTYLE FREEDOM! So, they DON’T get distracted by the products and get off the bus!! (to spend too much time retailing and falling in love with their products!)

I was talking to a friend the other night. She was telling me how much loved her health & beauty MLM Company’s products. I told her, I love her products too! In fact, I still buy them for my own use! BUT – I asked her the same question I’ve been asking you…

Do you now understand now, your products are just THE VEHICLE you use to get to Lifestyle Freedom?

If you fall too much in love with your products… you end up RETAILING – that’s OK! But it’s NOT MLM – it’s NOT building a team!!! And it WILL NOT give you PASSIVE RESIDUAL INCOME and then you can’t get your LIFESTYLE FREEDOM!

Worse… if the passengers on the bus you’re driving – keep getting off – stopping the bus – to go and do some retail – it’s going to take ages to get to ‘Lifestyle Freedom’! In fact a lot of your passengers will never get back on the bus!

Which is THEIR choice – but what a shame!

So, if you want YOUR bus to reach ‘Lifestyle Freedom’ – please get REALLY clear about this…

It doesn’t matter what the product that your MLM Company sells is! What matters is – how many passengers can you get and keep on your bus to Lifestyle Freedom!

Remember, if you want change in your life….

The change begins with YOU!

Robin J Emdon






Robin J Emdon
Coaching You To The Top In Marketing!

Skype: lifemaestro
Email: [email protected]
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P.S. BTW – I wasn’t calling you stupid! I was just trying to get your attention! – Sorry 😉

P.P.S. Be sure to grab your complimentary copies of ‘Think and Grow Rich’ and ‘The Science of Getting Rich’, below!




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Robin J Emdon

Life Coach, Professional Online Marketer & Coffee Snob
Online Marketer - Entrepreneur - Bad Joke Teller - Life Coach - Interweb Addict - Single Dad - Retired Retail Stores Owner - Honest to a fault - Dream Builder - Straight Talking - Works From Home - Student of Philosophy and Psychology - Passionate About Life - All Round Good Guy & Cappuccino Lover.

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  • I agree to a point Robin. Yes, the money is in the residual and the ream. Without them you won’t get the freedom factor. However, the products are important in some companies, but this is based on how they work of course. I believe that in certain ways the credibility of the product will help you, but the LEVERAGE of the team will make you wealthy in more ways than one.
    Nice one

    • Absolutely Barrie!

      I’m slamming the idea of the ‘products’ in this article pretty hard! This article was originally conceived in response to a question about whether or not it is possible to build more than one MLM team simultaneously. My response is that you only really have ONE product – Lifestyle Freedom – and that it simply isn’t possible to build two teams in separate companies simultaneously because they are both promoting the SAME product, irrespective of the retail range the companies sell.

      You really need to be clear about if you don’t want to get caught up in exclusively retailing MLM products. That’s OK if you want to do that. But no good if you want to build a seriously large RESIDUAL income.

      Yes, you are absolutely right, the products MUST be credible. I didn’t dwell on that in this article. Frankly, if the products don’t come up to muster, the MLM will ultimately founder anyway. So yes, you have to check out the products for sure!


  • Lisa

    Hi Robin,

    I totally agree with you. In going for the lifestyle freedom its good to sell you as a person and offer your services to others for who you are and what you are. (and people will see what you sell and may even buy what you sell cause they like you…)

    People will trust you if you can talk to them and help them.

    Companies close. ( Not all but some do). So what will happen to your business when they close down. People will stick to you, even if the company closes … if you offer value and care.

    A person doesn’t close, but they need to deliver good service.

    I like the “Lifestyle Freedom” idea.

    thank you for sharing this.

    • Hey Lisa!

      Yes Lisa, that’s a very good point! People will buy YOU before they even consider your company.

      One thing though… let your company do the marketing for you, absolutely! I’m not sure they do the ‘closing’ though. They will get your prospect pretty close to it, but ultimately it is nearly always up to you to actually ‘ask for the business’. Think about it… if they are going to buy ‘you’ first, then it’s ‘you’ they will expect to do the close. But don’t worry, it’s not as hard as some think!


  • Paudie Callaghan

    Hi Robin, Very Interesting article and I really loved your Definition. It certainly is all about keeping the passengers on the bus if they keep getting off it, Well then it certainly will take ages to get to where we want to go. Makes perfect sense. Thanks Robin 😉

  • Alexandre Sa

    Hi Robin!

    Wonderful article and very strong points to think about.It shows that you believe it is very difficult
    to build 2 different businesses at the same time as the main product(Freedom lifestyle) is the same.
    I have seen my groups working together in the same company and promote more the group
    than the company itself.What do you think about it?
    If they promote the group(of course in this case your own Brand is not as strong because you
    focus on the group)you can build multiple streams of income because a newbie can join more
    than one product or company(even the capture page is focused on the group).What´s your opinion?
    So should you focus to brand yourself and be the leader of your dowlines(which demands lots of skills and become an expert and work)as you normally do with your list or should you work
    in a strong group(with webinars,hangouts,sharing videos,comments,knowledge,follow up
    messages,content etc)and the group would provide all the help to all dowlines regardless of
    who are the uplines?
    Perhaps you could do a little of both?
    I have seen webmarketers that send you everyday a new business and it confuses me a lot.
    They do not send you to the group which promotes many businesses but they literally send you
    everyday different programmes and I do not like that.What do you think?They even send you a product and if you do not buy that one they quickly send you a cheaper option in case the first one is more than you can afford.In my vision it does not build your credibility.

    God bless you.
    Alexandre Sá

    • Hey Alexandre! Good to hear from you! 🙂

      In my experience, and you won’t just hear this from me, it’s impossible to build large, successful network marketing teams in more than one company at a the SAME time!

      You WILL find PLENTY of examples of people who have built MANY successful network marketing teams in DIFFERENT companies, but at DIFFERENT times. In other words, they build one… consolidate their success and then move on to start working with a NEW one. They usually leave behind their team and build from scratch (i.e. new company, new people). The only exception to this would be if the original company had collapsed and they had no choice, then it’s OK to ask your team to come with you. Otherwise it is HIGHLY unethical!

      If you see a team (group) building and promoting more than one MLM – run!!! Stay away from it! It will all end in tears. Most MLM’s sensibly, don’t allow it, so they could potentially expel the entire group! More seriously, you will see the group splinter and fracture as some do better with one company over and above the other. These people have no staying power. They will let you and everyone else down! If they’re doing two MLM’s they’ll reason, why not three or four or more! They will duplicate BADLY and without duplication – you will NOT get your ‘Lifestyle Freedom’ residual income!

      The scattergun approach of web marketers you see is very common. If they are promoting affiliate programs there’s some logic in that. They are after all just suggesting you add more products and services to your RETAIL store! But if they are promoting MLM’s…. what they are doing is promoting to a very large mailing list, making a killing from sign-ups and then moving on to the next ‘shiny ball’ new deal! THEY make a fortune! The people who follow them end up losing a fortune… but over a very long time, because they usually end up blaming themselves for not making it work!

      There are a LOT of marketing strategies out there! Some good, some bad. IF you are going to go with an MLM company, find yourself a good one and stick with it!


  • Alexandre Sa

    Sorry!I meant to say I have seen many groups and not my groups working in the same company.
    By the way,very nice before submitting the comment this verifiy your real existence …
    I have never seen that before.
    Lots of success

    • Hi Alexandre (again! lol),

      Yes, sadly the ‘real existence’ thing is the best way I’ve found to discourage spam attacks on my site. I don’t like it. But I like spam less because it steals your bandwidth and slows down your website! grrrrr


  • Alexandre Sa

    Hi my friend!

    When you say MLM I sometimes confuse with affiliate marketing.
    For example:Companies such as Empower,Neucopia,Pure Leverage,MLSP,Magnet
    Sponsoring,Elite(just launched) are considered MLM or just affiliate marketing companies?

    I am confused because although groups are created around the opportunity some
    people mention them as an affiliate programme.

    Where do you get this verify your real existence which is great(much better than
    having to write letters and numbers).

    God bless you

    • Hey Alexandre!

      Yes it can be confusing! I’m not always sure myself! LOL. Basically if the payment plan goes more than one level deep (i.e. the people you PERSONALLY enroll) then it’s MLM. If it’s one level deep… then it’s affiliate marketing.

      Hope that helps?


  • Jon Patrick

    Hi Robin,
    Great, great article and I love the analogy of the bus between 2 towns. Wish I’d thought of that.
    Let’s face it, there’s only a few of us teaching this very concept. Do I think you should love the product – yeah! Why? Because for a new distributor who’s struggling to get going and wants an income as a ‘proof of concept’ that what they’re doing works – belief in the product leads to the desire, commitment, and belief to SHARE it with others. Share=>Sales=> Commissions.
    But long term, the money is in the opportunity, and what all Network Marketers ultimately, well, “Market”, is the Lifestyle that MLM Success can bring. Money, Time, and Flexibility.

    • Hi Jon,

      I absolutely agree with you! You gotta love the products. HOWEVER, my point is that all too often folks disappear down the ‘retailing’ rabbit hole, never to be seen again! I slammed ‘products’ pretty hard – but just to make my point.

      Of course you need to love the ‘products’ to build your belief and willingness to share. Although in mitigation I gotta say there are plenty of very large MLM’s out there where the products are not great (OK… but not great!), but they are still hugely successful! Respectfully, (no offence intended) I can’t get excited about the products of companies like Amway and Betterware. BUT these companies are HUGE! HUGE! HUGE! Why? Because their leaders know the value of ‘lifestyle freedom!’. Their products are fine! But I very much doubt reps lose sleep at night at the thought of selling say, more cleaning products tomorrow!

      Too many people get lost in the rabbit hole of ‘loving’ their products soo much, they go nuts retailing! That’s OK!!! As long as know they are not building residual income – which leads to ‘lifestyle freedom’.


  • Steve Nicholas

    Interesting post, Robin! I have to respectfully disagree. If we are selling shoddy products, our business won’t last very long. While it is true that distributors are vital, we also have to find people who are simply looking for members, because if a company is only filled with distributors, the business model tends to collapse.

    • Hi Steve,

      Surprisingly, I agree with you entirely! LOL I never said or advocated that the products of an MLM can be ‘shoddy’. I simply said that they are NOT the primary product if you are intent on building a residual income.

      My take on the products themselves are simply that if they don’t measure up, the MLM company will fail anyway. Assessing the quality and value of the actual products is an entirely different matter and for another article perhaps. I perhaps should have made it clear that I was ASSUMING the products are OK.

      Your second point is equally valid. You have to have retail! However, my article is primarily focused upon folks who want ‘residual income’ and what ALWAYS happens is that no matter how much you focus on creating residual income by bringing in more distributors, the model RELIES upon the fact that a very, very large number of folks with say ‘no’ to the opportunity, but ‘yes’ to the products. So, retail happens as inevitable ‘fallout’ from exposing lots of folks to the opportunity and/or it is used as the primary method for getting people to look at the business in the first place.

      Some folks will ONLY join as customers and others ONLY to do retail. You WANT this, but my point is, don’t get lost in this!

      Finally, if you are in an MLM where there are predominantly distributors and little or no retail happening – yes, I agree, you’re going to have ‘issues’!

      We are in agreement Steve! I slammed ‘products’ pretty hard intentionally, to really make a ‘mindset’ point. Stay focused on primary product, ‘lifestyle freedom’. That said, yup, the products must NOT be shoddy and yup, you NEED retail too! Very much so!

      Thanks for your thoughtful and excellent feedback! I appreciate it! 🙂


  • Ryan Biddulph

    We all sell….A DREAM!

    Thanks Robin!

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