Why Do So Many People Fail In Network Marketing?

by Robin J Emdon
in MLM

Actually, there are several reasons people fail in Network Marketing. Some you will already know, some, if you’ve already ‘failed’ up to this point you may feel uncomfortable owning up to, and some just happen because the training was just not good enough.

First off, let’s kick the ‘scam’ argument out the window. People do NOT fail because Network Marketing is a scam! It isn’t!

Listen, I’ve had first hand experience of scamming plumbers, builders, car mechanics, retailers, ebayers… in fact, you name it, ANYTHING that provides a product or service has its scammers!  True, there are scams within the Network Marketing industry, but that does not mean the entire industry is a scam! Anymore than any other.

No, the number ONE reason people fail at network marketing is because they are NOT coachable! And/or followed by a close second reason, they are not HUNGRY enough!

OK – I appreciate that’s a strong thing to say. However, there’s an hugely important reason people in Network Marketing who are coachable do way better than those who are not. And that is, that Network Marketing is NOT life traditional marketing and yet very, very few REALLY understand this!

The KEY difference between Network Marketing and traditional marketing is simple to explain, but it is very much harder to enact.

So, let me try with the ‘simple explanation’.

Traditional Marketing is all about ‘selling’ you something! So let’s say I sell Cruises (I do as a matter fact!). I can tell you all about the features of the Cruise; the size of the ship, the food, the luxury, the itinerary and so on and then I can tell you all about the benefits; it’s relaxing, everything is done for you, limitless choice of delicious foods to suit every palate, lots of time for gorgeous spa treatments and pampering and so on. Now, all you have to do is decide if this if for you, and buy it!

But if you’ve ever been to a Network Marketing meeting you’ll notice the high earners don’t try to ‘sell’ to you at all! No! What they do is work on BUILDING YOUR BELIEF that you can do what they are doing! Sure, they’ll have a powerpoint or a video that explains all about the ‘Cruises’ (or whatever their Company sells), but THEY will, through their example and what they say, be completely focused on demonstrating to you, just how SIMPLE what they do is!

Do you see the difference? It IS simple isn’t it? And yet, it is notoriously HARD to get people to integrate into their Network Marketing approach.

If you are from a strong selling background and you join a Network Marketing company, you’ll have NO PROBLEM recruiting people! Why? Because you SOLD it to them! But you WILL absolutely struggle to get the people you SOLD to, to duplicate what you did. You probably already know this… MOST people HATE selling! So of course, most people you SELL to are NOT going to make it work!

So, they fail at Network Marketing and decide the business model is faulty and a scam or if they are completely honest with themselves and others, they will just think it wasn’t anything they could do!

Or more than likely you do NOT have a background in sales, but the first thing you do is try to emulate the Company SALES strategies!

I used to be with a health and beauty Network Marketing Company and they had GREAT sales materials in the form of videos, powerpoint and brochures. And I was taught (wrongly in my opinion!), that all I needed to do was master ‘selling’ the products and business opportunity!

My eyes were opened when I left and joined a different Network Marketing Company, where once again the Sales tools were amazing, but this time my upline taught me… do NOT master SELLING the products and opportunity, LET THE COMPANY’S TOOLS do that! Instead, focus on demonstrating to everyone you expose this business too, just how SIMPLE what you do is! Or in other words, BUILD THEIR BELIEF that THEY can do what YOU are doing!

Get it?

So, as I was saying, you have to be ‘coachable’ to be successful in Network Marketing!

I appreciate, to go from defining the differences between ‘traditional marketing’ and ‘Network Marketing’ to being ‘coachable’ might appear to be a big leap in logic.

However, here’s why it matters… even IF you are already successful in your Network Marketing business, the VAST MAJORITY of people you recruit into it, will as we have said, BY DEFINITION, will NOT be! And in order for THEM to become successful, they need to be coachable! THEY need to be prepared to LEARN the simple and subtle ways that Network Marketing works in (a LOT of Network Marketing is in the subtlety!)….

And here’s the number ONE key takeaway:

Even the top leaders in Network Marketing are coachable!

Actually, I’d go further, they are DESPERATE to get good coaching! They seek it out! Every single day! They go to courses, they read books and listen or watch training programs. They REALLY get the value of being coached even IF they appear to have it all already!

Why?

Because they KNOW that it was being coachable that got them to where they are now AND that it will get the people they recruit there too! And the mark of a true leader is someone who never wants to stop learning, right?

Key takeaway number two:

Coaching keeps you on track!  A good coach strategizes with you, holds you accountable, keeps you focused on your outcomes and above all, keeps you humble!

The best leaders in my opinion are humble people. They do what they do, not because they are better, but because they have learnt ways that make them successful and they have a burning passion to teach that to others!

So, when you are coachable, you are OPEN to being taught by the very best!

That doesn’t mean you should not discriminate! Not all ‘coaches’ will resonate with all people and some coaches are (sadly) downright dishonest in their intentions! But when you are coachable AND you are HUNGRY to succeed, there’s NO REASON why you should not be successful in Network Marketing!

A LOT of people fail in Network Marketing. A LOT of people fail in a lot of things! But you are not a ‘LOT’ – you are an individual with a burning desire to succeed! Yes? So be smart, be coachable and be even more successful!

 

Remember, if you want change in your life….

The change begins with YOU!

Robin J Emdon

 

 

 

 

 

Robin J Emdon
Coaching you to the top in marketing!

Skype: lifemaestro
Email: [email protected]
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P.S. I’d love to hear what you think about this, please comment below!

 

 

 

Image courtesy of Danilo Rizzuti/ FreeDigitalPhotos.net

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Robin J Emdon

Life Coach, Professional Online Marketer & Coffee Snob
Online Marketer - Entrepreneur - Bad Joke Teller - Life Coach - Interweb Addict - Single Dad - Retired Retail Stores Owner - Honest to a fault - Dream Builder - Straight Talking - Works From Home - Student of Philosophy and Psychology - Passionate About Life - All Round Good Guy & Cappuccino Lover.

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Comments

  • Merle Gibbins

    Excellent Robin and you have outlined some very useful and essential information. Thanks for sharing.

  • Yup, have to agree with you 100% Robin. Those who are coachable and have the DESIRE to do what’s necessary to DO IT are those who don’t make excuses. My experience is that those who complain are the ones who expect it all to happen without working on it! That always amazes me because then it’s someone else’s fault! But that’s all another article 🙂

    • Hi Barrie,

      Yes… you can’t fit a square peg into a round hole! Either they are willing to work, want to work, see the value in working HARD or WE and they are wasting our time!

      ~Robin~

  • Gugulethu

    Really inspiring post bro. I totally agree that you need to be coachable in order to succeed. I know a lot of people who aren’t and they all end up quitting or blaming it on something or someone else.

    Many Thnx, this is some great info.

    • Hey Gegulethu,

      Yup – 100% right. It’s a tough mindset to get your head around when you first get started and if you come in, totally unwilling to be coached – it’s highly unlikely you’ll make it!

      ~Robin~

  • Wayne Gillies

    Great article Robin… People will not succeed if they are not first willing to learn.

    • Hi Wayne,

      Thanks for dropping by – I value your comment – you have to have an open, willing mind to succeed in this business!

      ~Robin~

  • Princess Shimari

    Very comprehensive presentation on the benefits of being coachable. In the final analysis, duplication is the key to building a downline and convincing customers to buy products. Being coachable also means that your upline is available to coach, and that is also a positive which does not exist everywhere. Thanks for this.

    • Hi Princess!
      Thank you so much for your valued comment Princess. Duplication is absolutely the key!!! However, I don’t think we are in the ‘convincing’ business. I prefer to INVITE people to look at my business, and let the tools provided by them, do the work. Ultimately, Network Marketing is hard work and I think those who join your team who have CONVINCED THEMSELVES they want to join, are much more likely to go the distance! And yes, having a strong upline, willing to coach, is always a bonus – but not essential. Too many people quit GOOD companies blaming their upline. Most companies provide good company training and coaching and it’s especially good when it is delivered by current successful distributors.

      Thank you again for your comment Princess!

      ~Robin~

  • Wow, that is really insightful. I’ve never had an interest in network marketing and I’ve had a lot of people try to recruit me, but I ignore them. I’ve always wondered about this and the conundrum that you’ve outlined here. Thank you for explaining this. Now, I get it and why so many fail.

    • Robin J Emdon

      Thanks Lucia, actually it’s a great industry, but most people are getting the wrong kind of marketing training. Keep an eye out for my forthcoming book that explains it all.

  • josua

    you have concerned about a major problem in the present and there is a big question mark “why people always get fail with network marketing. nowadays people used to get feared when they heard this word. that’s because of their lack of knowledge about the this field and yet they ain’t ready believe that network marketing is a good way to earn money. this happens because of the coaching is not good enough as you mentioned above. as you said good coaching can help you to get success on network marketing. very good article you have posted and i think this article helps to how to get rid of from failing in network marketing and please keep it up and post more details about this fact and it would be nice.
    thank you.

  • Silvia Christia

    hello,
    nice information regarding network marketing……really informative and inspiring.

    • Robin J Emdon

      Thanks – what specifically ‘informed and inspired’ you?

  • Abhas Kushwaha

    Hey Robin,
    This article is one of it’s kind and I gained much from reading this. Thanks for sharing.

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